This is called “position zero.” How does a business get to position zero? Featured snippets appear at the top of the Search Engine Results Page. If your business is the featured snippet, this is the response that is read aloud by the voice assistant. Getting To Position Zero AKA Featured Snippets Top strategies for optimizing for voice search:ġ. So how does a business make sure that their business is the one that is found and reported on by Alexa, Siri, Google Assistant or whatever voice assistant someone is using? Search Engine Optimization! Below are some of the things we do with our SEO campaigns. Remember too that with voice search you are typically only getting one top result read out.
That means voice search optimized websites have better chances of engaging potential customers. This causes different Search Engine Results Pages to be displayed or voiced from what someone might type in a search. With voice search, people typically ask a long question as they would normally speak.
One thing to know about voice search is that there is a difference between spoken and typed searches. It’s estimated that by next year, half of all searches will be conducted by voice. Whether we are using voice search on our phones or smart speakers, it’s definitely growing in popularity. Ultimately voice activation will reduce the reliance on playlists in favour of stations on streaming, making it more like radio, he predicted.Wondering how a business optimizes their website for voice search? According to a recent research report, 71% of respondents would rather use voice search for something they need than to physically type in their search question. “Building those as destinations is foundational to where the business is.” “Playlists are going to allow for cross-pollination,” Music Week quoted Luke as saying. It is introducing more playlists that will feature predominantly new and independent artists.Īdditionally, developments on speaker ID that enable Alexa to recognise a person’s voice will improve personalisation. However, he told delegates that Amazon Music is trying to redress this in a number of new ways. “It’s one of the things we’ve realised as we’ve been forging this path into voice – discovery is a challenge for unknown artists.” Its global head of programming, Alex Luke, told the Music Week Tech Summit in London: In comparison, the UK charts had 16 of this year’s best-selling albums as new releases, with three debuts in the Top 40.Īs the BBC report indicates, when people are discovering new music on streaming services and websites, they are being offered choices – and more likely to try new and unexplored music.īut when consumers have to request music off their own back or have to work within the restrictions of the virtual assistants, they’ll go for something tried and familiar.Īmazon Music itself acknowledges this has been a problem. Just eight of Alexa’s top 50 albums were released this year, and only two of those were debuts – Cardi B‘s Invasion of Privacy and Anne-Marie‘s Speak Your Mind.
The BBC warns: “When people use voice commands to stream music, they consistently ask for songs they already know, with new artists largely frozen out of the picture.” Taylor Swift, Bruno Mars, Little Mix, and Katy Perry appear numerous times in the Top 50.īut an analysis of the figures by the BBC shows that the music industry has a reason to be alarmed as far as voice assistants are concerned. Sheeran accounts for three of the top five most-requested records.Īlbums on the list include those from Michael Jackson, Fleetwood Mac, George Ezra, Adele and Dua Lipa. No surprise, it was the biggest seller of 2017 and certified platinum in 36 territories.īy March 2018, it had shifted 2.764 million in sales and streams in the US alone and 2.5 million in the UK. They’re also expected to make the process of accessing music easier for the less tech-savvy, and grow the streaming phenomenon even further.īut a list released by Amazon of the Top 50 most requested pieces of music on its voice-activated speakers could provide alarm for the music industry.Įd Sheeran‘s ÷ is the most-requested album. The effect on the global music industry is, for the most part, positive.įinding music is by far the most requested action for virtual assistants on smart speakers Research firm Gartner predicts that by the end of this year, 30% of humans’ interaction with technology will be through voice assistants as Apple Music’s Siri, Amazon’s Alexa, Google Assistant, Samsung’s Bixby, IBM’s Watson and Microsoft’s Cortana.īy 2022 they are forecast to have 1.8 billion users (from 390 million in 2015) with revenue estimated to be $15.8 billion by then, from $1.6 billion in 2015.
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